Members Only Section
Although most of your Web site is usually open to everybody, you can "hide" selected areas of the site behind passwords.
Examples
www.suemaree.com
Sue-maree gives out a password to audiences during her keynote presentations, so they can log on to the Web site for additional resources.
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www.mattchurch.com
Matt Church sells access to the password-protected area of his Web site.
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Why is this useful?
Here are some of the benefits:
- Increase passive income: Your private area could be open to "members only", for a subscription fee.
- Add value to clients: You can give out passwords to clients, for access to additional material. For example, professional speakers can give out passwords to audiences for supplementary material after their presentation.
- Deliver private information: You can deliver client-specific information by uploading it to your Web site.
- Leverage your intellectual property: Instead of making everything public, you can make selected information private.
- Adminstrative support: When somebody books you, you can give them a password to download your contract material - such as terms and conditions, fee schedule, speaking introduction, and room layout instructions.
- Marketing value: When you meet somebody at a networking function, you could give them your business card and a password to download, say, an e-book from your Web site, so that they have a good reason to visit it.
What's in our system?
- The software runs on our Web server, so there's nothing to install at your end except to add a password box to selected pages of your Web site
- You can have more than one password for the private area, so that you can increase perceived value to clients by giving them their own password.
- Different passwords can go to different pages, so that you can create client-specific material or different levels of access (e.g. Silver, Gold, Platinum)
- You can optionally collect demographic information - such as name and e-mail address - from people who use the password.
How does it work?
It's a simple three-step process:
- Create your private pages
- Put them on your Web site
- Add passwords leading to these pages.
